The fourth generation of Toyota’s midsize pickup, which dominates its 6 competitors in the segment, will go on sale in the U.S. this year.
Toyota has confirmed that it will reveal the redesigned 2024 Tacoma pickup on May 19.
The top-selling midsize pickup is the third of the Japanese brand’s four body-on-frame vehicles sold in the U.S. to move onto Toyota Motor Corp.’s global F1 platform. They are known internally as the Four Brothers: the Tundra, Sequoia, Tacoma and 4Runner.
Toyota has released a series of teaser images in recent weeks, giving hints about the fourth-generation Tacoma in advance of the reveal. Included in those is confirmation that it will have an optional hybrid i-Force Max powertrain, as does the Tundra full-size pickup and Sequoia large SUV, tuned specifically to provide more power and towing capacity instead of just added fuel efficiency. The redesign is expected to be powered by a turbocharged 2.4-liter inline four-cylinder engine as well as the hybridized optional powertrain. It will be available with an optional manual transmission.
An image of the upcoming Toyota pickup, believed to be the Tacoma, leaked in January from Brazil.
Through April, Tacoma sales in the U.S. are up 5.7 percent this year to 75,037.
The Tacoma continues to dominate its six competitors in the midsize pickup segment, commanding 42.3 percent market share in the first quarter of 2023, up from 39 percent for all of 2022, when it accounted for 237,323 sales. Last year, the Tacoma was the brand’s third-bestselling nameplate in the U.S., trailing only the RAV4 compact crossover and Camry midsize sedan.